Tourexpi
Holland America Line is elevating its
award-winning dining experience by becoming the first global cruise line to
receive both Marine Stewardship Council (MSC) and Aquaculture
Stewardship Council (ASC) certifications. The two organizations serve
as the most credible standards worldwide for certified seafood.
The distinguished certifications take Holland
America Line's Global Fresh Fish Program to the next level,
underscoring the brand's commitment to serving guests the highest-quality
seafood that is sourced sustainably when wild-caught and raised responsibly
when farmed according to the strictest global standards.
"Our guests care about the quality and
sustainability of the fresh fish we serve, and so do we," said Gus
Antorcha, president, Holland America Line. "These certifications build on
our commitment of bringing regionally inspired fresh seafood dishes from port
to plate in 48 hours. We're proud to partner with two organizations that share
our dedication to protecting the vitality of the oceans we sail."
Marine Stewardship Council | Aquaculture
Stewardship Council
Marine Stewardship Council's focus is on
sustainable wild-caught seafood, while Aquaculture Stewardship Council works
with responsibly farmed seafood, with both organizations seeking to minimize
environmental impacts. Aligning with both ecolabels signifies Holland America
Line's commitment to programs that recognize and reward sustainable fishing
practices, protect the ocean environment, and transform the seafood market
toward greater sustainability.
"As the first global cruise line to
successfully complete the Marine Stewardship Council's rigorous Chain of
Custody audit, Holland America Line is extending our important work around
sustainable, ocean-friendly fishing to a new category," said Erika
Feller, Americas Director, Marine Stewardship Council.
"Consumer interest in sustainable fish options
is growing and, by achieving this commitment, Holland America Line is helping
to support our goal of ensuring responsibly farmed seafood supplies for future
generations," said Chris Ninnes, CEO, Aquaculture Stewardship Council.
Onboard Dining and Guest Experience
All 11 ships in the fleet are Chain of Custody
certified to serve Marine Stewardship Council and Aquaculture Stewardship
Council certified and labeled seafood, with the full rollout starting across
five Holland America Line ships in May 2024 at the beginning of Europe and Canada/New
England season.
They include Volendam in the Canada/New
England region, and Rotterdam, Nieuw Statendam, Zuiderdam and
Oosterdam in Europe. Holland America Line's six ships
in Alaska serve 100% sustainable seafood under its Responsible
Fisheries Management (RFM) certification.
Guests will be able to enjoy a variety of Marine
Stewardship Council and Aquaculture Stewardship Council certified seafood
dishes in Holland America Line's Main Dining Room, as well as in Lido
Market and onboard specialty restaurants. Certified seafood from nine
regions worldwide will be incorporated into Holland America Line seafood
offerings: Asia, Australia, Canada/New England, Mexico,
Mediterranean, Northern Europe, South America, the Caribbean,
and Hawaii.
Onboard menus will indicate the type of
certification with a symbol marked next to the dish using the Marine
Stewardship Council blue fish, Aquaculture Stewardship Council sea green, and
Responsible Fisheries Management logos. While not all seafood species aboard
Holland America Line are currently certified, the cruise line is working toward
100% accreditation of species that are eligible to meet the organizations'
standards.
Examples of seafood that will fall under the Marine
Stewardship Council and Aquaculture Stewardship Council certification umbrella
on Holland America Line cruises include: Asian Barramundi, Tasmania Atlantic
Salmon, Canadian and New England Haddock, Hawaiian Swordfish, Mediterranean
Sardine, Mexican Tuna, Northern European Dover Sole, and South American Chilean
Seabass, to name a few.
Global Fresh Fish Program
The new certifications are the latest achievements
for Holland America Line's Global Fresh Fish Program. The pioneering initiative
engages a global network of 60 ports to source and serve 80 types of fresh fish
— from port to plate in less than 48 hours — in all restaurants on board.
Guests can find fresh fish and ingredients native to various regions where the
ships sail, yielding destination-inspired menus and local specialties that tell
the story of each itinerary through cuisine.
Additionally, the Marine Stewardship Council and
Aquaculture Stewardship Council certifications fall on the heels of Holland
America Line becoming the first cruise line to serve 100% fresh, certified
sustainable and traceable wild Alaska seafood on board its six ships
in Alaska through its Responsible Fisheries Management certification.
For more information about Holland America Line,
consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or
visit hollandamerica.com.
Image
Credit: © Holland America Line
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