Tourexpi
World of Hyatt, Hyatt’s award-winning loyalty
program, is teaming up with Peloton (NASDAQ: PTON) to become the first global
hospitality loyalty program with plans to reward its loyalty members for doing
more of what they love – earning World of Hyatt points when they use Peloton
equipment at Hyatt properties in countries where Peloton currently operates. In
the future, that will mean more opportunities to earn World of Hyatt points to
apply towards future bookings, upgrades and experiences just by investing in
their own wellbeing when they travel. The collaboration is set to outfit 800+
Hyatt properties with Peloton equipment and provide access to Peloton classes
on guestroom TVs at nearly 400 properties for guest and member enjoyment this
year. World of Hyatt will provide more information to members on how they can
earn under this collaboration.
Hyatt booking data shows travelers are placing a
higher emphasis on health and wellbeing amenities when planning their
vacations, a trend Hyatt is well-positioned to accommodate by teaming up with
Peloton. The new collaboration focuses on encouraging Hyatt guests and Peloton
Members to be at their best when traveling – whether through a ride to their
favorite music tracks in the hotel’s fitness center or a wind-down stretch from
the comfort of their guest room at participating hotels.
“Hyatt
takes pride in setting a new standard of wellbeing for travel with new
collaborations, products and experiences across our global portfolio that
invite guests to lean into the transformative power of travel,” said TJ Abrams,
Vice President of Wellbeing, Hyatt. “Dedicated to caring for our guests and
members so they can be their best, Hyatt is coming together with Peloton as the
first hospitality brand with plans to reward its members for workouts at
participating hotels everywhere Peloton operates.”
Peloton
Bikes will be deployed at each Hyatt hotel in markets where Peloton already
operates – including the U.S., Canada, U.K., Germany, Austria and Australia.
Select Hyatt luxury and lifestyle hotels in U.S. markets will also offer the
Peloton Row. In the future, the collaboration may bring the Peloton experience
to Hyatt hotels in other markets.
“We’re
thrilled to be collaborating with Hyatt to give new and existing World of Hyatt
members and guests the ability to prioritize their wellbeing during their
travels,” said Greg Hybl, Senior Vice President and General Manager of Peloton
for Business. “With Hyatt, we are enabling new audiences to experience
Peloton’s cutting-edge technology and world-class content for themselves, and
giving existing Peloton Members more of what they love while on the go. Being
able to maintain a wellness routine while traveling is difficult for everyone.
Our goal is to continue to find innovative ways to instill a little motivation
so everyone can take some time for themselves, even if they are far from
home."
Beyond
access to equipment in-hotel or resort gyms, the Hyatt and Peloton
collaboration will offer game-changing wellbeing benefits to guests, Peloton
Members, World of Hyatt members, customers and colleagues.
Rewards
for Your Wellbeing: Stay tuned for when Hyatt and Peloton will kick off
the integration to give World of Hyatt members the ability to earn points for
qualifying Peloton Bike or Peloton Row workouts completed at a participating
Hyatt hotel. World of Hyatt members can also receive an extended 60-day free
App trial (new Peloton Members only), and special offers on Peloton equipment
and private World of Hyatt member events.
Without
Leaving the Guest Room: Under the planned integration, guests at nearly
400 participating hotels will be able to enjoy a curated set of
non-equipment-based Peloton classes, from stretch routines to bodyweight
workouts, on in-room TVs.
More
Work, More Play: Participating Hyatt hotels will have access to a unique
set of non-equipment-based Peloton classes that will be available to corporate
meeting and conference attendees, enabling them to re-energize while they work.
Care
for Colleagues: As Hyatt continues to evolve and grow its holistic
wellbeing offerings, the benefits will extend to many Hyatt colleagues in
qualifying countries who will receive Peloton App One offers and Peloton
hardware discounts.
To
further expand access to Peloton's award-winning classes for mind and body,
Peloton for Business provides customizable wellbeing offers for commercial
needs. For Hyatt, the full-service Peloton B2B fitness and wellness offering
includes a range of equipment and content-based solutions, delivering on
Peloton's commitment to continue to empower anyone, anywhere.
Hyatt
continues to be a leader in innovative wellbeing offerings crafted with
meaning, intent and expertise to meet guests, members, customers and colleagues
wherever they are in their wellbeing journey. The Peloton collaboration joins
Hyatt’s expansive roster of global wellbeing programming that helps guests “Be
More Here” or be more present while on the road, including Hyatt’s Wellbeing
Collective, a collection of properties across Hyatt’s portfolio of brands that
provide industry-leading wellbeing offerings and immersive experiences to fit
the unique needs of guests and customers for meetings and events.
For
more information on how Hyatt is encouraging guests to “Be More Here” through
best-in-class wellbeing offerings, visit www.hyatt.com.
Image
Credit: © Hyatt Hotels Corporation
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