Tourexpi
The
agreement was signed by Orhan Abbas, Emirates’ Senior Vice President,
Commercial Operations, Far East and Liu Yang, Director, China Cultural Centre
in the UAE in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum,
Chairman and Chief Executive Emirates Airline and Group, Her Excellency Ou
Boqian, Consul General of the People's Republic of China in Dubai and Nabil
Sultan, Emirates’ Executive Vice President, Passenger Sales and Country
Management.
Emirates
will work with the China Cultural Centre in the UAE to promote China in key
markets across its global network through joint advertising campaigns. The
airline will also explore opportunities to organise familiarisation trips from
these markets to China, to increase awareness about the market’s touristic
appeal and develop more business and trade opportunities.
Orhan
Abbas commented: “China has always been a strategically important market
for Emirates, and we’re pleased to collaborate with the UAE-based China
Cultural Centre to drive increased visitor traffic and generate more
opportunities for travellers from across our network to explore China’s vibrant
cities and unique sights. This year, we marked two decades of Emirates’
successful operations in China, a remarkable journey that has enabled us to
establish long-term partnerships in travel and trade, and contribute
significantly to China’s economy and local community.
We
will continue to invest in our already strong partnership with China and offer
customers world-class service, a seamless travel experience, and extensive
global connectivity to serve its ever-growing international travel needs.”
Liu
Yang commented: “Emirates has always been a very important and special
partner for China Cultural Center in the UAE. Last year we made a very good
collaboration with Emirates to bring the GCC buyers to attend the China
International Travel Mart (CITM), and today we are together again with a
historical MoU on the sidelines of the Arabian Travel Market This year is also
the 40th anniversary of the establishment of diplomatic relations between China
and the United Arab Emirates, we can see a bright future for both sides’
tourism promotion and we can help to let the people of both sides know each
other better and deeper by their own eyes.”
Emirates
operates 35 weekly flights to Beijing, Guangzhou and Shanghai, and offers
travellers increased connectivity to 24 domestic points via the three gateways,
as well as 6 regional points via Guangzhou through its partnership with China
Southern Airline. Emirates also offers travellers enhanced air connectivity to
China through its interline agreements with Air China, China Eastern and Cathay
Pacific.
Image
Credit: © Emirates Airlines
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