Tourexpi
The
playful, upside-down hotel room captivated the crowd and portrayed the spirit
of Berlin amongst the vibrant atmosphere of Lollapalooza. Throughout the
weekend, the unique photo hotspot was a must-see attraction, and gave guests
the opportunity to capture their ultimate festival moment whilst inviting them
to step into a world where hospitality meets the unexpected.
Adding
to the excitement, IHG Hotels & Resorts Flipped welcomed a
star-studded lineup, including Mischa Barton, renowned for her iconic role
in 'The OC California”; Riccardo Simonetti, the dynamic fashion influencer
and TV personality; Luna Schweiger, acclaimed German actress and
model; Gizem Emre, a promising young actress in the German film industry;
and Celine Bethmann, the stunning model and former winner of Germany’s
Next Top Model.
Mario
Maxeiner, Managing Director Northern Europe at IHG Hotels & Resorts, commented: “IHG
was incredibly excited to bring its true hospitality and care once again to
this iconic event in Berlin and welcome people in a new, unexpected way. Our
goal was to craft unforgettable moments that resonated long after the final
song played and give festival goers a sense of wonder and whimsy. This year, we
went all out to ensure that Lollapalooza Berlin 2024 was an extraordinary
experience for everyone who visited IHG Hotels & Resorts Flipped,
including our IHG One Reward members.”
Ahead
of Lollapalooza Berlin, IHG One Rewards members were given the chance to bid on
unique packages such as VIP weekend tickets to Lollapalooza Berlin, which
included a backstage tour to watch their favourite acts, a three-night stay at
Hotel Indigo Berlin Ku’damm, and €150 credit to enjoy at the festival’s F&B
outlets – which underscored IHG’s commitment to delivering unforgettable
moments for IHG One Reward members.
IHG
Hotels & Resorts will continue to bring people together throughout the year
by creating new ways to redeem IHG One Rewards points for exclusive tickets and
memorable moments through its experiences platform – IHG One Rewards Access –
which allows members to use their points to get access to unforgettable events
and experiences worldwide – everything from courtside tickets at sporting
events to VIP concert passes and celebrity meet-and-greets.
IHG
Hotels & Resorts' partnership with Lollapalooza is one of a range of
partnerships to connect travellers and IHG One Rewards members to their
favourite events in sports, entertainment and beyond. Other partnerships
include:
·
Wilderness – UK, Official Hotel
Partner
·
The Governors Ball, Lollapalooza and
Austin City Limits Music Festival – US, Official Hotel Partner
·
United States Tennis Association
(‘USTA’) – Official Hotel Partner and Hotel Loyalty Programme of the US
Open Tennis Championships
·
Major League Soccer (‘MLS’) –
Official Hotel and Hotel Loyalty Program Partner
·
Professional Pickleball Association –
Official Hotel & Resort Partner
·
Six Nations Rugby – Official
Hotel Partner
·
European Professional Club Rugby
(‘EPCR’) – Official Hotel Partner of the Investec Champions Cup and EPCR
Challenge Cup
·
RB Leipzig – Official Partner for
the leading German football club
·
Rugby Australia – Official Hotel
Provider and Official Supplier of the Wallabies and Exclusive Hotel Partner of
SANZAR
·
A-Leagues, Official Accommodation
Partner of Isuzu UTE A-League Men’s and the Liberty A-League Women’s
competitions
To
learn how to redeem points for exclusive experiences, please visit auctions.ihg.com, and to
learn more about IHG One Rewards, visit IHGOneRewards.com.
Image
Credit: © IHG
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