Tourexpi
During
a recent visit to the country, Marriott President and Chief Executive Officer,
Anthony Capuano, highlighted the company’s continued expansion in Türkiye,
which is expected to generate thousands of new jobs reflecting growth in the
country’s travel and hospitality sector.
Marriott’s
long history of successful operations in Türkiye for over 40 years gives the
company a strong foothold in this market which continues to be an important
part of the company’s growth strategy in Europe. In the past five years, the
company has nearly doubled its footprint in the Turkish market, where it
currently has a portfolio of over 50 properties and more than 8,000 rooms
across seven cities and 20 brands.
“Türkiye
is a sought-after destination with its rich culture and heritage, natural
landscapes, breadth of travel experiences and authentic hospitality,” said
Capuano. “Marriott International is proud to have the opportunity to contribute
to the ongoing growth and diversification of the country’s travel sector
through our longstanding presence and robust growth plans in the market.”
During
his tour of the country, Capuano met with ownership groups and developers to
discuss Marriott’s plans for continued growth in Türkiye. Capuano also visited
hotel teams where he emphasized the company’s commitment to associate
development and the importance of building a pipeline of diverse leadership
talent in Türkiye. Plans include the upcoming launch of a dedicated program for
the market in collaboration with a hospitality school, which will offer
students an opportunity to study and gain a diploma while getting firsthand
training and work experience at Marriott properties in Türkiye.
Marriott
also continues to focus on supporting a culture of inclusion. Last year, the
company launched its Female Leadership Initiative in Türkiye, which is designed
to provide high-potential women leaders with a bespoke development program that
prepares them for the next level of their careers.
Portfolio
Expansion Plans Through 2025
Marriott’s
growth plans in the region include the anticipated addition of more than 20
properties by the end of 2025, across all brand segments: luxury, premium,
select and midscale.
In
September 2023, Marriott announced the launch of Four Points Express by
Sheraton in response to growing consumer demand for reliable-yet-affordable
accommodation in Europe, the Middle East and Africa. The company recently added
Four Points Express by Sheraton Bursa, which marked the first property under
the new midscale brand globally. Türkiye is a key market for Four Points
Express by Sheraton with plans to add four additional properties across Ankara,
Antalya and Istanbul, including Four Points Express by Sheraton Taksim Square,
which is slated to be added later this year.
In
the select segment, Moxy Hotels is expected to make its debut in Türkiye with
anticipated openings in Istanbul and Izmir. AC Hotels is expected to expand its
portfolio in the country with expected additions in Istanbul and Izmir. Aloft
Hotels and Residence Inn by Marriott are also planning to add properties by the
end of next year.
Across
the premium segment, the company plans to open its first properties in
Cappadocia and Usak in 2025 under the Marriott and Sheraton brands, with the
anticipated openings of Cappadocia Marriott Hotel and Sheraton Hotel &
Thermal Spa Usak. Expansion plans over the next two years also include multiple
additional openings under brands such as Marriott Executive Apartments.
Following
the recent opening of the Sanasaryan Han, a Luxury Collection Hotel, Istanbul,
the company expects to continue to strengthen its position in the luxury space
with the anticipated addition of Legacy Ottoman, a Luxury Collection Hotel,
Istanbul, in 2025.
Türkiye
is currently home to 20 brands in the Marriott Bonvoy portfolio, each
delivering differentiated experiences across traveler segments. The brands
currently operating in Türkiye are St. Regis Hotels & Resorts, The
Ritz-Carlton, The Luxury Collection, EDITION, and JW Marriott in the luxury
segment; Marriott Hotels, Sheraton Hotels & Resorts, Renaissance Hotels, Le
Méridien, Westin Hotels, Tribute Portfolio, Autograph Collection, Delta Hotels
by Marriott, Marriott Executive Apartments and Design Hotels in the premium
segment; Four Points by Sheraton, Aloft Hotels, Residence Inn by Marriott, and
AC Hotels by Marriott in the select service segment; and Four Points Express by
Sheraton in the midscale segment.
Image
Credit: © Marriott International
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