Tourexpi
Shanghai leads as hotspot for inbound tourism during May Day
Introduced by Trip.com, a branch of the Chinese
online travel agency Ctrip Group, on April 15, the program aims to enhance
visitor experiences and promote China's image, resulting in a 130
percent surge in inbound tourism bookings.
According to Tongcheng Travel's latest report on
this year's May Day holiday travel trends, Shanghai, Beijing, Guangzhou and Shenzhen in Guangdong province,
and Chengdu, the capital city of Sichuan province, were
identified as popular choices for inbound flights, highlighting their appeal to
global travelers.
The surge in inbound tourism was also fueled
by Shanghai's "Visit Shanghai" campaign led by the Shanghai
Municipal Administration of Culture and Tourism. This campaign, featured in 14
languages and promoted on five major international social media platforms,
strategically highlights the city's urban tourism charm.
Throughout the May Day holiday, Shanghai hosted
events such as the 2024 Shanghai Longines Global Champions Tour, Shanghai
Auto Culture Festival, and Shanghai Coffee Week, which attracted visitors from
all over the world.
Noteworthy art and cultural exhibitions also drew
significant crowds, with over 200 offline exhibitions, 1,000 educational
activities, and 10,000 public events enriching the city's cultural scene.
According to the city's tourism authority, Shanghai registered
a 3.77 percent increase in visitors during the May Day holiday.
Image
Credit: ©
english.shanghai.gov.cn
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