Tourexpi
Croatia currently serves on UN Tourism’s Committee
on Tourism and Sustainability, having chaired it between 2019 and 2023.
Alongside the Government’s record of promoting responsible and sustainable
tourism practices, this clear leadership and support for UN Tourism’s core
values make it the ideal location to host a collaborative platform to drive
innovation and catalyse positive change in the tourism sector.
Croatia leads by example in growing tourism in a
sustainable manner
This landmark centre will engage stakeholders from
the public and private sectors, academia, and civil society to will address
some of the most critical challenges facing tourism, including:
·
Reducing
the Environmental Impact of Tourism: The centre will prioritize
initiatives to minimize waste generation and plastic usage, thereby mitigating
the environmental footprint of tourism activities.
·
Increasing
Usage of Renewable Energy and Energy Efficiency: By promoting the adoption
of renewable energy sources and implementing energy-efficient practices, the
centre aims to reduce carbon emissions associated with tourism
operations.
·
Accelerating
Adaptation to Climate Change: Recognizing the urgent need to address
climate-related risks, the centre will support adaptation strategies to enhance
the resilience of tourism destinations and communities.
·
Preserving
Social Sustainability and Local Communities: The centre will work to
safeguard the cultural heritage and livelihoods of local communities by
promoting responsible tourism practices and equitable distribution of
benefits.
·
Enhancing
Evidence-Based Policy Making: Through rigorous research and data analysis,
the centre will provide policymakers with the evidence needed to formulate
effective policies that balance tourism development with environmental and
social considerations.
·
Providing
Relevant and Updated Research: The centre will serve as a hub for
cutting-edge research and knowledge exchange, delivering timely insights and
best practices for the sustainable development of tourism.
In Zagreb, the Minister of Tourism and Sport of
Croatia Nikolina Brnjac and UN Tourism Secretary-General Zurab Pololikashvili
signed a Memorandum of Understanding to create the cutting-edge research
institution.
Welcoming the collaboration, Secretary-General
Pololikashvili said: “Croatia leads by example in growing tourism in a
sustainable manner. The new research centre in Zagreb will contribute to UN
Tourism’s commitment to data-driven policymaking at the regional, national and
destination level, ensuring tourism grows responsibly and inclusively, for the
benefit of communities everywhere.”
Minister of Tourism and Sport of Croatia Nikolina
Brnjac adds: “I am proud that UN Tourism, the most relevant tourism
organization globally, has recognized our efforts in Croatian tourism
management reform and our strong commitment to sustainable tourism and put
forward the initiative to create the first UN Tourism Centre for sustainable
tourism in Croatia together with the Ministry of Tourism and Sport of the
Republic of Croatia. With the University of Zagreb as a partner in the
establishment of this Centre, I am convinced that this Centre will be
successful and provide very relevant research for future sustainable
development of tourism.”
Image
Credit: © UN Tourism
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