Tourexpi
Democratising travel and hospitality, it was the
first hotel brand in Europe to make a high quality, comfortable night's stay
accessible to all. Today ibis is the leading global economy hotel brand, with
more than 2,500 locations in 79 countries across the three brands: ibis, ibis
Styles and ibis budget. Continuing to break new ground with a pipeline of
over 320 hotels, ibis brands will continue to expand its presence to new
markets in 2024 and beyond, marking its 50th anniversary by opening into its
80th country by the end of the year, with the launch of the ibis Styles
Reykjavik Muli in Iceland.
In recognition of 50 years of market leadership and
hospitality for all, this year ibis will launch a new brand culture program,
global employee ambassadorship and brand campaign, doubling down on the brand’s
founding principles and reminding the world that ibis is the market leader and
a brand to love because of its people.
“ibis is a true power brand. Known the world-over,
ibis democratised travel, making quality travel experiences possible for
everyone, irrespective of budget,” said Karelle Lamouche, Chief
Commercial Officer, Premium Midscale & Economy brands, Accor. “The
50th anniversary of ibis is not just a celebration, it's a testament to five
decades of unwavering dedication to making travel possible, offering caring
hospitality for all and the brand’s undisputed leadership in the economy
segment. This year we proudly celebrate our anniversary and the people and
communities that have stayed with us and grown with us. For 50 years, we have
welcomed and developed our people, giving them a foundation in hospitality
excellence, fuelling their skills and passion. The ibis brands are where people
start their career and where people first start to travel. People start, and
stay, with ibis. This has been true for 50 years and will remain true for the
next 50 because we know ibis is a rare gem and people are what makes the difference.”
Europe’s first economy hospitality brand opened its
first hotel in Bordeaux in 1974. The brand grew quickly, first in Europe, then
worldwide, proving that hotels could serve guests with standardised quality,
great design, consistency and reliability, at an affordable price. Welcoming
all travellers, ibis led the way in making a comfortable and quality night’s
stay accessible to all, reinforcing this promise with the launch of the
innovative Sweet BedTM, which we find today in ibis properties around the world.
The ibis network grew at a fast pace as a trailblazer of standardisation,
revolutionising international travel by ensuring travellers could enjoy the
reassurance of familiarity in ‘foreign’ travel.
In 2012, Accor established the ibis family,
consisting of three brands, ibis, All Seasons (now ibis Styles) and Etap Hotel
(now ibis budget). At that time, the ibis brands represented more than
1,600 hotels worldwide. Since then, Accor has added nearly 1,000 properties
globally across the three brands, bringing the total to more than 2500 hotels
in 79 countries, thanks to the strength of the ibis brand.
Accor guest data* from five key markets – France,
Australia, Germany, UK & US – demonstrates the strength of ibis’ founding
principles, revealing guests choose the ibis brands for value, getting the
most out of their stay; convenience, well-located hotels with all the
essentials; and the experience, delivered by friendly staff** ensuring a
hassle-free stay.
Driven by the strength of the ibis brand, the
distinct three sub-brands – ibis, ibis Styles and ibis budget - each
have a different brand design, personality and promise, all unified by the ibis
spirit of openness and the promise of affordability, convenience and comfort:
ibis offers caring hospitality for all, a
place where each guest enjoys a comfortable, good-quality stay with vibrant
social spaces, often using music to connect people. Fresh, new design concepts
are being rolled out around the world to great acclaim, bringing the brand’s
vision of affordable, comfortable, social design to life through three
innovative standardised concepts, Plaza, Agora and Square.
ibis Styles offers creative flexible
hospitality, powered by excellent comfort and unique designs to inspire our
guests to express their own creative personality. ibis Styles, each with its
own design, has 640+ locations and 640+ designs worldwide.
ibis budget a simple offer of a smart and
comfortable stay, committed to reliable affordability.
Together, ibis, ibis Styles and ibis budget provide
comfortable stays, quality design, friendly service and affordable travel
experiences in central and city locations worldwide, with nearly 1700 hotels in
Europe, more than 300 hotels in the Americas, more than 330 in Greater China
and over 250 across the Middle East and Asia Pacific.
“The 50th anniversary is about reinforcing our
position as the leading brand in the economy hotel segment and embracing our
future with renewed energy and enthusiasm,” adds Lamouche. “For 50 years
ibis has got the essentials right and delivered them with heart. People are the
differentiator for ibis, because we know you’ll get the most out of your trip
when we put the most into your stay.”
Guests, talents and locals can look forward to an
exciting year with anniversary events, celebrations and new hotel openings
around the world.
Image
Credit: © Accor
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