Tourexpi
The
airline also sealed deals and collaborations with eight companies including
cruiseliner operators, tourism boards and airlines across Europe.
The
stellar visitor numbers to the airline’s eye-catching stand is a testament to
its standout products and onboard experiences, clever use of space, balanced
with ample meeting areas ready for doing business.
The
airline leveraged its much-awaited return to ITB Berlin by showcasing its
latest signature products including the Emirates Premium Economy seat and
game-changer First Class suite for the first time in Germany. Visitors flocking
to the stand got a close look at Emirates’ other iconic products such as the
First Class Shower Spa and the latest version of its A380 Economy Class seats,
as well as innovative onboard features including the newest generation A380
Onboard lounge.
Emirates’
sustainability initiatives were also on display. Visitors were able to touch
and feel the airline’s sustainably sourced onboard amenities and products as
well as its sought after ‘air-crafted By Emirates’, a unique capsule
collection of luggage, bags and accessories, all sustainably
fabricated from upcycled materials from retrofitted aircraft.
Reaffirming
partnerships and creating opportunities to collaborate
The
new collaborations forged with the Greek National Tourism Organisation (GNTO),
Austrian National Tourist Office (ANTO) and Tourism Ireland build on Emirates’
ongoing commitment to support incoming tourism into the three markets, as well
as the wider region, and further strengthen the appeal of these
unique destinations to the airline’s customers.
In
line with Emirates’ continued efforts to expand its network footprint in
Europe, the airline signed MoUs including ITA, Icelandair and GO7. The new
partnerships, which will be activated over the course of the next few months,
provide customers even better connectivity and more travel options across
Europe. These agreements will also pave the way for Emirates to help customers
wanting to venture beyond its own gateways to exciting leisure and business
centres across Europe with easy one stop connections, simplified itineraries,
and baggage transfers.
Through
the renewal of Emirates’ partnerships with TUI and AIDA Cruises, the airline
will further help bolster Dubai’s already growing cruise industry in the
lead-up to the next two cruise seasons. The city houses some of the most modern
maritime infrastructure in the world, with the capacity to handle thousands of
cruise passengers at any one time.
Emirates
was honoured to receive a VIP delegation at its ITB stand on the first day of
the show. Sir Tim Clark, President Emirates Airline and Adnan Kazim,
Emirates Deputy President and Chief Commercial Officer warmly received Kai
Wegner, Governing Mayor of Berlin; Franziska Giffey, Senator for Economic
Affairs, Energy and Public Enterprises and Dieter Janecek, Federal Government
Coordinator of the Maritime Industry and Tourism, Federal Ministry for Economic
Affairs and Climate Action and other senior officials. The airline
showcased its Economy Class seat display with its latest amenities as well as
the iconic A380 Onboard Lounge to the VIP delegation, demonstrating its
signature and industry-leading products during the official opening tour and to
the wider public. The Emirates stand with its signature cabins on display
were also visited by His Excellency Mr. Srettha Thavisin, Prime Minister of the
Kingdom of Thailand. Volker Greiner, Emirates Vice President North &
Central Europe greeted the Thai Prime Minister and the VIP delegation.
ITB
Berlin represents Emirates’ largest trade-fair presence outside its home market
of Dubai.
Image
Credit: © Emirates Airlines
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