Tourexpi
Over
the course of its 57-year history, Accor has progressively shaped an
industry-leading portfolio of 45+ hospitality brands, meeting the diverse needs
and expectations of guests all around the world. In 2024, Accor is
leveraging these brands to push forward on its transformational journey toward
a new paradigm of hospitality. The company’s divisional realignment with its
Luxury & Lifestyle brands (L&L) and its Premium, Midscale & Economy
brands (PM&E) has created an ideal structure for supporting the unique
qualities of each brand with the resources necessary for growth. It has also
allowed Accor to nurture its relationships with owners, guests and talents,
while continuing its legacy of providing industry-leading service across every
segment.
“Our
vision is to build on and further enhance the holistic, integrated ecosystem of
services and experiences we’ve put into place, led by the strength of our
incredible hospitality brands. As the world adapts to new ways of living,
working, and traveling, Accor continues to ambitiously innovate with new
offerings such as Emblems Collection, Handwritten Collection, and greet in
addition to our many brands that have stood the test of time. These remarkable
brands - Orient Express, Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure,
ibis to name a few - are also leading us into the future of hospitality, with
people, care, and emotion at the heart of each experience.” said Sebastien
Bazin, Group Chairman & CEO, Accor.
CELEBRATING
MILESTONES
In
2024, Accor is celebrating both the 60th anniversary of Sofitel – which is
regarded as the first international luxury hotel brand originating from France
– and the 50th anniversary of ibis, one of the world’s best known economy
brands. Later in the year, Accor will also open the 1000th hotel for Mercure –
a portfolio of locally inspired hotels that is present in almost every corner
of the world, beckoning in-the-know travellers to unveil the treasures
surrounding each address.
TRANSCENDING
TIME
Accor
is proud to own and operate four of the world’s seven centennial global
hospitality brands. These beloved brands have demonstrated their power and
resilience to evolve for more than hundred years, understanding the changing
needs and interests of their guests while continuing to expand their presence
around the globe. Pullman (1867), Orient Express (1883), Raffles (1887),
and Fairmont (1907) continue to thoughtfully pioneer new ways of
delivering outstanding hospitality experiences while staying true to their
character, their values and their world-class service. In addition to these
rare brands, Accor is also the steward of many of the world’s most iconic
hotels. For example, landmarks such as Raffles Singapore; The Savoy, A Fairmont
Managed Hotel in London; and Sofitel Legend Old Cataract Aswan have all
established unparalleled guest loyalty with aspirational travel experiences
that continue to capture the imagination of all generations of travellers, year
after year. Upcoming, travellers will find new inspiration with the opening of
Orient Express Grand Hotel de la Minerve (late 2024/early 2025) in Italy or the
introduction of more once-in-a-lifetime adventures with Fairmont’s Beyond
LIMITS program.
TRANSFORMING
EXPERIENCES
As
Accor’s hotel and resort teams continue to welcome guests with curated stay
experiences that provide thoughtful service with kindness, generosity, and
care, Accor’s corporate teams are ambitiously designing innovative brand
extensions and one-of-a-kind opportunities that are meaningful and memorable.
Globally, Handwritten Collection encapsulates Accor’s commitment to
unique and authentic guest experiences and has become one of the world’s
fastest-growing midscale collection brands. The company’s progress in the
fast-growing branded residences segment has also continued, with over 150
branded residences communities expected to come to fruition by 2027 through the
innovative Accor One Living platform. Accor has also embraced the
“work-from-anywhere” shift and serves up unique and immersive experiences
through lifestyle, luxury and long-stay offerings, all-inclusive resorts, and
extended stay accommodations.
SUSTAINABILITY
AT HEART
Accor’s
approach to hospitality has always put people, care, and emotion at the heart
of the experience, with a commitment to sustainability and a community-centric
approach. The Group seeks to give back more than it takes, with all its brands
taking action to preserve biodiversity and connect with local cultures. In
2024, Accor’s commitment is evident through initiatives such as eliminating
single-use plastics in the guest experience, measuring carbon emissions and
providing ESG training to talents. The company will also continue pushing
forward on its action to independently eco-certify all of its hotels by 2026.
BLUE
SKIES AHEAD
Looking
ahead, Accor will continue with an ambitious commitment to its brands and
supporting their expansion into top destinations globally including fast
growing markets such as China, Japan, Saudi Arabia, Brazil, and India. The
booming tourism industries in these countries allows Accor to amplify its
offerings of authentic experiences through its diverse brand portfolio. With
225,000 rooms and 1,315 hotels in the pipeline, Accor will also open the doors
this year to new icons such as Raffles Jaipur and Fairmont
Golden Prague, while also adding several additional hotels including Gigiri
Gem Forest Hotel Nairobi – MGallery, Mövenpick Hotel Jakarta City Centre, Novotel
Nara, and TRIBE Belo Horizonte. Ennismore – which represents Accor’s
presence in the lifestyle category - will swing open the doors at new hotspots
such as Rixos Obhur Jeddah, Hyde London City, 25hours Hotel The
Oddbird, Jakarta, SLS Barcelona, JO&JOE Budapest, and Mama
Shelter Nice. Through its unmatched family of brands, Accor continues to expand
the horizons of its own world – and the worlds of its guests.
Image
Credit: © Accor
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